Google Further Blurs Lines Between Search and Virtual Assistant – Marketing Pilgrim

answers screensGoogle announced that it is making some improvements to its search function that allows Google centric Internet users to search for not only what they would normally (watches, cars, porn etc) but to also update them on their personal comings and goings.

In a post on Google’s official blog titled “Just ask Google for your flights, reservations, package delivery info and more” we learn

Ever had trouble checking your flight’s status on the go because it meant digging through your email for the flight number? Or wanted to just quickly see whether your package would arrive on time, without having to look up the tracking info first? You’ve told us it would be much easier if you could skip the fuss and just ask Google.

Soon you’ll be able to find this info instantly in Google Search if it’s in your Gmail, Google Calendar or Google+. For example, just ask or type, “What’s my flight status?” or “When will my package arrive?”

This is essentially a souped up version of Google Now. Some of the features that will be rolling out to English language users in the next few days include

Flights: Ask Google “Is my flight on time?” to get info on your upcoming flights and live status on your current flights.

Reservations: Ask for “my reservations” to see your dining plans or “my hotel” to get your hotel name and address. With one tap, you can get driving or public transit directions straight there, saving you lots of steps.

Purchases: Ask for “my purchases,” and you’ll get the status of your current orders, so you know whether your mom’s birthday present will arrive on time.

Plans: Ask Google “What are my plans for tomorrow?” to see a summary of upcoming flights, hotels, restaurant reservations and events—very useful when you’re traveling.

Photos: Say “Show me my photos from Thailand” to see the photos you uploaded to Google+. You can also ask for “my photos of sunsets” if you want to show off the shots you’ve taken over the year; Google will try to automatically recognize the type of photo you’re asking for.

If you trust Google enough and you are looking for convenience this is pretty cool. If you think that letting Google know so much about your life is a little creepy, well, don’t worry, they probably know it all anyway. Just give in, go with the flow and be assimilated into The Goog. Come on in, the water’s fine.

Just a little pinprick. There’ll be no more aaaaaaaaah! – Pink Floyd

Google Further Blurs Lines Between Search and Virtual Assistant – Marketing Pilgrim

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